Protocol Career

Synthesis Drill

Recommendation first, evidence, risk, next step. In that order.

Drill 1 of 100:00

You have found that the market grows 9% a year, the client can reach 6% share in three years at 18% margin against a 12% hurdle, but the leading incumbent has cut price twice in response to new entrants. Give your recommendation in 30 seconds.

  • Market growth 9%
  • Reachable share 6% in 3 years
  • Margin 18% vs 12% hurdle
  • Incumbent has cut price twice

Synthesis is the last thirty seconds of a case, so put it back in context with case interview practice, 57 indexed cases and the paid plans.