Exhibit Drill
Read the number, name the cause, then land the so-what.
The exhibit shows gross profit by category for 2023 and 2024. Coffee fell from $42M to $36M, bakery rose from $12M to $15M, and sandwiches held at $9M. Revenue was flat overall. What do you take from it?
- Coffee: $42M → $36M
- Bakery: $12M → $15M
- Sandwiches: $9M → $9M
- Total revenue: flat
Exhibits never arrive alone. Work them inside a full case in case interview practice and BCG practice.